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After sued Nike Air shoes "pseudo-scientific" case against consumers Zheng Qingsheng said the two sides clash in court by counsel Nike's "malicious." Recently, Zheng Qingsheng Nike's two attorneys to court, claims for loss of reputation. & Nbsp; & nbsp; & nbsp; & nbsp; last June, claiming the body mechanics researcher Zheng Qingsheng in the West Side Court sued Nike, said the brand features air-cushioned shoes without scientific, factual basis, is In consumer fraud. When hearing the case, Nike hired in another spirit, Zhuang Yan two lawyers sued. Zheng Qingsheng said tha Retro jordans for sale t two lawyers in court accused him of not consumers, the purpose of prosecution is malicious competition, he downloaded the data from the Nike website also accused two of "illegal entry into the internal Web site," "steal and disclose Nike business information." & Nbsp; & nbsp; & nbsp; & nbsp; Zheng Qingsheng said he was through public search engines to enter the Nike website, and browse download data, the whole process has to be notarized, there is no "illegal", " steal "behavior. And his two defense lawyers known to obtain evidence of legal procedure, still on the cour Cheap air jordans for sale t for defamation, is purely intentional. Zheng Qingsheng said that after the speech said libel by many media reports, gave him a negative impact, so the prosecution claims, Zhuang two lawyers to apologize publicly to clarify the matter, and compensation for their losses 50,000 yuan. & Nbsp; & nbsp; & nbsp; & nbsp; yesterday afternoon, the reporter called to Zailing lawyer's phone, he is known to be sued Zheng Qingsheng, but said they did not understand each other's behavior, "I'm in court do belong on agent behavior. "attorneys said in court he said words after Nike auth Cheap air jordan 12 ovo orized, and is an objective description of the facts, violations of the plaintiff's reputation does not exist. Zhuang Yan lawyer yesterday also expressed the same view in a lawyer, but she said Zheng Qingsheng was in court on the same facts East sue Nike reputation infringement, but has been rejected, the matter is currently changing the court filing, it is an abuse of the right to appeal. & Nbsp; & nbsp; & nbsp; & nbsp; the court will fix a date to hear the case.& nbsp; & nbsp; & nbsp; Adidas Olympic advertising exposure during the Olympics is quite high, but the high f cheap jordans for sale mens requency of advertising bombardment did not get the desired good results. The reason is quite controversial in this advertisement. Online evaluation of this advertisement is good and bad, today. Adidas With this advertising on the Internet has been to be "cursed" notoriety, it is an indisputable fact. No shortage of brand awareness for the need to enhance the reputation and loyalty of Adidas, it is a bit counterproductive. Adidas ad production intention is to reflect the love and support of the majority of national athletes, we unite, unite, create new history and miracl Retro jordans for sale es, the interpretation of the adidas "Impossible is Nothing" core brand concept, but the unexpected fall of the majority of Internet users, "Curse door" - apply Adidas advertising slogan - "not impossible" ah. feelings about this ad, many netizens used the word "hell", "cold", "terrorist", "strange", "Ghost" and other negative words to describe, especially on the last picture: a bit Chinese athletes standing on the winner's podium at the back, below the gray world of million head of save action, compliments waving hands in the air when a netizen with a "save the Queen Lo Cheap air jordan 12 for sale online free shipping ng live," the description. The reason why there is this feeling, and this ad is a bit of visual performance and inherent cultural awareness of Chinese consumers have a strong contradiction due. Gray awareness in China where the average consumer is death, unlucky and other negative feelings and emotions linked. It is the accumulation of thousands of years of Chinese culture in the minds of consumers in the map. This inherent cultural awareness, regardless of gender and age, whether or not Adidas target customers, is an objective reality. People are social and cultural produ cheap foamposites cts, even though Adidas target customers, no matter how rebellious and heterogeneous, they can not live in a vacuum inside the culture. When the Adidas ad in gray to represent the virtual world, represents the majority of Chinese citizens, the virtual world was consumer alienation as "hell", "hell", the consumer's mind the door has been completely closed for Adidas, Adidas wanted spirit of the brand through advertising delivered, the brand concept in the consumer's mind closed gate driven to the wall, without success. Some marketers argue that Adidas is so heterogeneou cheap jordans for sale s, as long as it's target customers like on the line, do not like this ad may not Adidas target customers, so that their opposition does not matter. This argument really was a bit naive. Ambitious and want to achieve by 2010 in the Chinese market sales - Global Brand Network - to break the grand goal of 1 billion euros Adidas is concerned, can not rely on their "heavy consumers" (HEAVY USER) - several times a year to buy Adidas customers, potential customers and competitors to snatch from his customer is very important. How to get those potential customers and competitors cheap jordans online who identify with their brand spirit and brand culture is essential, otherwise the customer will definitely not pocket. In comparison, the same as Olympic sponsor Coca-Cola's practices to be smarter than that. Its Olympic advertising, though a bit cheesy - is still red curry favor with Chinese consumers and festive atmosphere, but at least does not cause people's resentment and displeasure, its advertising and negative words, there is no emotional connection. Another puzzling is that Adidas Orangemen favorite. Of course, Adidas is the sponsor of the national football, cheap jordan shoes for men unwilling to let his money after bad. For "do not look Orangemen have N years" the majority of consumers, Adidas in the ad to arrange the Orangemen played in the first, it is not a good role play. Negative comments online can be seen. Orangemen to the people concerned, has been unable to produce any positive, positive associations, can only give Adidas brand minus points. a good advertisement advertisement icing on the cake for the whole song could. Finally, the end of the music, I like, like the majority of Internet users, but also to be commended. Although the song is a passionate, inspiring. But after listening to the entire Olympic sixteen days, or a bit incomprehensible, stunned one did not understand, he did not blame the music cells. If it is with the "hell" and "spell", I do not understand is pretty normal. a bit of creative plus the controversial Aspect, will accelerate the spread of the Adidas brand. This may be the Adidas ad this piece of "wishful thinking." But Adidas really get it yet? Let us wait and see.Following the LUKER by NEIGHBORHOOD, BEAUTY & amp; 15 years after the fall and winter to create a special edition YOUTH, Japanese fashion magazine "GRIND" off again, penned nonnative autumn and winter catalog. 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